On the search Algorithm sphere, Google declares of having about 200 ranking signals which stands contrasts to the declaration of having thousands of features in Bing’s search engine model by Frederic Dubut. While Frederic’s comment on Twitter “The model has hundreds, if not thousands of
CTR or Click Through Rate is a metric that measures the number of clicks an advertiser receives on the ads as per the number of impressions. Achieving high CTRs is necessary for the PPC to succeed which means you pay every time you encounter click
Fresh controversy emerged on the fore with the Google’s noticing of the Bing’s denial to use rel=next/Prev. But it has agreed for using them for discovery and understanding of the site’s structure and not for merging the pages into the set according to Frederic Debut
