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Google AMP: Now Users Can Load AMP Page Instantly from Their Domain

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According to the latest update by the Google, now AMP web pages could be linked to signed exchanges enabling of which is a grant contribution by  ITEF Web Packaging specification. The signed automatically exchanges activates the AMP page view a publisher’s domain when a content is viewed through Google Search. This feature can only be accessed on the browsers which supports Google Chrome and this will be accessible on other browsers eventually.

How It Works?

A user can instantly load an AMP web page by generating a balance between the user clicking on the result and using it privacy primitive way. It is a user-friendly technique to access the pages which they find favorable. It accounts to the immediate loading of the pages what a user might have intention to visit prior his clicking on the website. Instant loading results in great user experience.

The greatest benefit of AMP is that if a user skips off a document, the publisher still receives the signal of the user having gone through it. But with AMP update, now publisher will only be notified about the users who have actually accessed the web page and all this accounts to doing it in a privacy sensitive way.


By a thorough analysis Google found out that this privacy primitive way was in some way affecting the user experience to an extent. Owing to the user centric approach, Google developed URLs beginning with for getting viewed in Google AMP viewer instead of displaying the domain of the publisher. This drawback was soon curbed by further innovation in the web platform which along with displaying publisher’s URL retains the instant loading trait of AMP.

What is a Signed Exchange?

It is a file format defined in web packaging information which approves of a document if it relates with the previous one. This allows the user to customize the content and the integration of analytics gets simplified. It is basically maintaining both URLs and AMP documents simultaneously.

Google approves linking the signed exchanges when publisher, browser and Google Search supports it. Owing to this fact, a publisher has to publish the content in both forms signed and non-signed exchange versions. The role of signed exchange is to provide proof to the browser that the AMP document delivered differs from what was intended by the user.


  1. Signed exchange is currently available on Chrome 71 version or greater one. One can install it from Google Chrome Beta Channel. You can contact to Cloudflare who is offering signed exchanges free of cost to its customers.
  2. You can access the guide to installation at Served AMP using Signed Exchanges which can be availed at
  3. This feature can only be accessed on mobile devices like smartphone, tablets or else you need to enable mobile emulation on your browser. Visit Here you can run a trial and ask queries if any.
  4. You can visit webmaster community to for clearing all your queries.


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